On creativity and innovation: getting into the minds of creative giants at Family Medicine Forum.

In describing family medicine research, Dr Wendy Norman, Chair of the 2013 Family Medicine Forum (FMF) Research Committee, invited us to substitute the word research with innovation or creativity. Dr Norman suggested that, whereas research might cause one’s eyes to glaze over or one to quickly turn his or her attention to another topic, innovation and creativity conjure up a vision of something new, interesting, and even, perhaps, exciting.


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